THE WAVE (3)
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Email Us
[email protected]

Call Us:
(+1) 715-800-9129

Location
3402 Oakwood Mall Dr, 2nd Floor, Eau Claire, Wisconsin 54701

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Cookie Policy

Thank you for your interest in this Cookie Policy and welcome to The Wave Media Solutions and our website located at www.thewavemediasolutions.com (our “website”). Our website uses cookies to remember your preferences and help you obtain the right information. Cookies also allow us to understand how our website is being used.

 

Our website is operated and maintained by The Wave Media Solutions of 3402 Oakwood Mall Dr, 2nd Floor, Eau Claire, Wisconsin 54701, United States (“The Wave Media Solutions”, “we”, “us”, “our”). If you want to contact us or if you have any questions, you can call us on +1 715-800-9129 or email [email protected].

 

WHY DO WE HAVE A COOKIE POLICY?

This Cookie Policy sits in line with our obligations set out in Wisconsin’s common law and statutory privacy requirements and the EU’s Privacy and Electronic Communications Directive (“PECD”). In accordance with them, we need to inform you about the cookies we use and obtain your consent when using certain types of cookies, namely functional, performance, analytical, and advertising cookies (“Optional Cookies”).

 

WHAT ARE COOKIES?

A cookie is a small text file that is sent to your device’s hard drive by a website. Each time you return to the same website, your browser retrieves and sends the relevant cookie(s) to the website’s server.

Cookies can be divided into the following two broad categories: 

 

Essential or necessary cookies. These cookies are essential or necessary to ensure that a website works properly and is secure so that you can navigate a website and use its features. Without these cookies, certain features of a website would not function, and thus you would not be able to use certain services. 

 

Optional Cookies. These cookies are non-essential for the website to function and require your consent. When it comes to optional cookies, the following distinctions are made:

 

  • Functional cookies or sometimes called convenience cookies. These cookies allow a website to remember the options a user has made and other personalisation options you have selected when browsing.

 

  • Analysis and performance cookies, which are used to monitor and improve the function and service of a website. Those can track down problems when using a website, facilitate online surveys, record visitor numbers, and provide analytics metrics. 

  • Advertising cookies or targeting cookies. They are used to deliver customised advertising to the user.

THE COOKIES WE USE

We utilize the below-mentioned cookies to provide users with an improved user experience. 

 

Pixel Cookies and Tags

We use so-called Pixel Cookies and Tags (“Pixel Cookies”). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors’ activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).

 

Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalised advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and, in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted event data, the relevant operator of the Pixel Cookie is the sole controller.

 

For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights, please refer to the following Privacy Policies: Facebook, Instagram, and Google.

 

Google Ads

We use Google Ads, an online advertising service provided by Google. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g., location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.

 

Google Ads Remarketing

We also use the remarketing functions of Google Ads. Google Ads Remarketing allows us to assign people who interact with our advertisements and website to specific target groups and to display interest-based advertising to them within the Google advertising network.

 

Further, the advertising target groups created by us using Google Ads Remarketing can be linked to Google’s cross-device functions. This means that interest-based, personalised advertising (that is, advertising that has been adapted to you depending on your previous usage and surfing behaviour) can also be displayed on another of your end devices (e.g., tablet or PC). The use of this service is based on your consent.

 

Google Conversion Tracking

We also use Google Conversion Tracking. With the help of Google conversion tracking, we and Google can recognise whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We also learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent.

 

HOW TO MANAGE COOKIES 

In your browser

You can manage your cookie preferences using the following links for some of the most popular internet browsers: Edge, Google Chrome, Firefox, Safari and Opera.

 

Cookie preference pop-up

We also offer a cookie preference pop-up when you first visit our website. This pop-up is a consent tool and allows you to specify your preference about cookies. You can accept or reject them or access this Cookie Policy before giving your consent to cookies or rejecting them. 

 

Opt out

In addition, if you do not wish to participate in advertising personalisation or retargeting/tracking, you can object to behavioural advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices the European Interactive Digital Advertising Alliance (Europe only), Google Ad Settings, Facebook Ad Settings and Instagram Ad Settings.

 

HELP AND COMPLAINTS

If you have any questions about this policy or the information we hold about you, you can call us on +1 715-800-9129 or email [email protected].

 

CHANGES

The first version of this policy was issued on Friday, January 17th, 2025, and is the current version. Any prior versions are invalid, and if we make changes to this policy, we will revise the effective date.